Develop people.
Drive performance.
RockED is the premier people development platform for the automotive industry.
J.D. Power, automotiveMastermind®, JM&A Group, Impel and others partner with RockED to bring true people development to dealerships everywhere
Learn more about how industry leading companies are collaborating with RockED to centralize people development for the automotive industry.
Level Up Your Teams

Dealerships struggle with lost revenue, OEMs face brand reputation challenges, and vendors see reduced adoption of their solutions. Worse, turnover costs the industry billions annually.
It's time we change that.
Onboarding through career progression—RockED is strengthening the automotive industry with a new approach to people development.
Traditional Training
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Annual/quarterly training
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Classroom or desk-bound
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Long clunky modules
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Generalized content
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Attendance-based
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Sink-or-swim onboarding
RockED
Centralized best practices
Mobile & accessible
Bite-sized videos
Learning in the 'flow of work'
Competency-based
Gamified & adaptive
Results



5,000+
Dealers
35,000+
Learners
20
Industry Partners
4,000+
Micro-Lessons
7+ Million
Completions
Trusted by Progressive Partners
Hear from our Partners
RockED dealers invest as much into their people as they invest into their inventory. Accountability comes from enablement.
Fueling Success
Auto retail from scratch.
2,500+ guides updated every month
Get better anywhere.
Mobile-first to support your people on the GO
High retention.
2-min micro-lessons to learn in the flow of work
Designed for Your Frontline Employees, Managers, and Owners
Personalized Paths:
Put Sales, Service, BDC and Leaders on self-study journeys to get better every day.
Effective Coaching:
Augment your one-on-one reviews with to build strengths & confidence.
Fueled Huddles:
Bring RockED to your group meetings as an icebreaker to address bigger learning.