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Level Up Your Teams with Automated Dealership Training
RockED is the premier people development platform for the automotive industry. Training Dealerships, Automotive Vendors, and OEMs to reduce lost revenue.
Stop Practicing on Real Customers. Start with RockED.
Trusted by Industry Leaders
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Why You Need Modern Sales Training
Dealerships struggle with lost revenue, OEMs face brand reputation challenges, and vendors see reduced adoption of their solutions. Worse, turnover costs the industry billions annually.
It's time we change that.
Traditional Training
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Annual/quarterly training
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Classroom or desk-bound
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Long clunky modules
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Generalized content
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Attendance-based
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Sink-or-swim onboarding
RockED
Centralized best practices
Mobile & accessible
Bite-sized videos
Learning in the 'flow of work'
Competency-based
Gamified & adaptive
10,000+
Dealers
60,000+
Learners
30+
Industry Partners
8,000+
Issued Industry Certifications
11+ Million
Completions
Our Solutions
Automotive Service Performance Analytics & Training
Advisors lack detailed insights into their own performance and every dealer, OEM, and advisor wants to sell more. RockED Booster identifies performance gaps so you don't miss out on lost revenue.
See What's Selling & What's Not – Track close rates by product category (brakes, batteries, alignments & more) across your service drive.
Compare Against Store & Peer Benchmarks – See how you stack up against peers and compare your performance against overall store averages.
Turn Performance Gaps Into Action Plans – Spot strengths, uncover gaps, and auto-recommend learning based on real performance data.
AI RolePlay Training
AI Coach is an immersive roleplay experience designed to help automotive sales and service professionals sharpen their skills in real-world scenarios—before they ever interact with a customer.
Select Your Roleplay Level – Choose from Beginner, Intermediate, or Advanced scenarios tailored to your expertise.
Engage in Realistic Conversations – Interact with AI-powered customers, navigate objections, and practice solving dealership-specific challenges.
Get a Performance Scorecard – Receive an in-depth evaluation of your responses, complete with areas for improvement and recommended learning paths.
Refine & Retest – Continue roleplaying to build skills, perfect techniques, and track your progress over time.
Real Results from Real Partners
RockED dealers invest as much into their people as they invest into their inventory. Accountability comes from enablement.
Fuel Success with an Automated Dealership Training Platform
Auto retail from scratch.
2,500+ guides updated every month
Get better anywhere.
Mobile-first to support your people on the GO
High retention.
2-min micro-lessons to learn in the flow of work
Designed for Your Frontline Employees, Managers, and Owners
Personalized Paths:
Put Sales, Service, BDC and Leaders on self-study journeys to get better every day.
Effective Coaching:
Augment your one-on-one reviews with to build strengths & confidence.
Fueled Huddles:
Bring RockED to your group meetings as an icebreaker to address bigger learning.
Learn from the experts in Sales, Service, and Leadership
Start Training Your Teams Today
Learn why 10,000+ dealers trust RockED to help them level up their frontline to defend their bottom line.
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