Develop People.
Drive Performance.

RockED is the mobile platform 80,000 dealership employees open every day. Two-minute Guides in the flow of work, virtual coaching before speaking to real customers, and service performance data that shows what it earned.

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 12,000+
Dealers

80,000+
Learners

37+
Industry Partners

35,000+
Issued Industry Certifications

15+ Million
Completions

Stop Practicing on Real Customers. Start with RockED.

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Trusted by Industry Leaders

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Why You Need Modern Sales Training

Dealerships struggle with lost revenue, OEMs face brand reputation challenges, and vendors see reduced adoption of their solutions. Worse, turnover costs the industry billions annually.

It's time we change that. 

Traditional Training

  • Annual/quarterly training

  • Classroom or desk-bound

  • Long clunky modules

  • Generalized content

  • Attendance-based

  • Sink-or-swim onboarding

RockED

Centralized best practices

Mobile & accessible

Bite-sized videos

Learning in the 'flow of work'

Competency-based

Gamified & adaptive

Our Solutions

Automotive Service Performance Analytics & Training

Advisors lack detailed insights into their own performance and every dealer, OEM, and advisor wants to sell more. RockED Booster identifies performance gaps so you don't miss out on lost revenue.

See What's Selling & What's Not – Track close rates by product category (brakes, batteries, alignments & more) across your service drive.

Compare Against Store & Peer Benchmarks – See how you stack up against peers and compare your performance against overall store averages.

Turn Performance Gaps Into Action Plans – Spot strengths, uncover gaps, and auto-recommend learning based on real performance data.

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Virtual Coach Training

Virtual Coach is an immersive roleplay experience designed to help automotive sales and service professionals sharpen their skills in real-world scenarios—before they ever interact with a customer.

Select Your Level – Choose from Beginner, Intermediate, or Advanced scenarios tailored to your expertise.

Engage in Realistic Conversations – Interact with AI-powered customers, navigate objections, and practice solving dealership-specific challenges.

Get a Performance Scorecard – Receive an in-depth evaluation of your responses, complete with areas for improvement and recommended learning paths.

Refine & Retest – Continue roleplaying to build skills, perfect techniques, and track your progress over time.

Real Results from Real Partners

RockED dealers invest as much into their people as they invest into their inventory. Accountability comes from enablement.

       

Fuel Success with an Automated Dealership Training Platform

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Start Training Your Teams Today

Learn why 12,000+ dealers trust RockED to help them level up their frontline to defend their bottom line.