During the car buying process, there are landmines  and tension surrounding dealership sales professionals. It requires delicate maneuvering to setting yourself and your customers up for success.

Durran's RockED journeys will help you set up the best possible situation to negotiate. Learning to set up a conversation correctly is a skill you have to master before you can master the skill of closing a sale.

You will understand the most common landmines you’ll encounter in the negotiation process and how to avoid them with your future customers.

You'll also learn how lowering your tension and those of other people in negotiations can lead everyone towards success!

Expert: Durran Cage
Length: 2 Journeys and 10 Guides
Collection: Negotiation Skills

Avoid Landmines of Negotiations

Eliminate Tension From Negotiation

1. Prejudging

Applying your past experiences with customers too broadly and making assumptions can be dangerous.

To avoid prejudging, think about the next step in the process and how you help your customers move forward.

2. Missing The Details

The devil is in the details. Go slow, so you don't miss anything. 

Use your active listening skills to peel the onion and understand what your customers want. Always try to take notes and enter them in the CRM.

4. Be Patient

Wait for your dealership customers to share their reaction first.

How they respond will indicate where you go next in the negotiation with your car buyers.

5. Be Empathic

Leading with empathy can help your customers feel more satisfied. It helps to remove any tension.

Empathy can help you retain customers and earn repeat business. People do business with people they like.