Brendan is a dealer and former COO of Penske Motor Group. As a 30-year auto retail luminary, Brendan is our go-to expert in dealing with unpredictable times. Brendan helps you and your teams to stay ahead with tactical and strategic insights.

Erikka is an Honoree for Automotive News' 40 under 40 and Vice President of WOCAN. With over 17 years of dealership experience, Erikka is a sales guru coaching phone skills to Sales professionals and Business Development Centers (BDC).

Scott Tillema is a retired SWAT hostage negotiator, trained by the FBI, having completed over twenty years of law enforcement service. Scott now teaches organizations how to use the power of life saving negotiation principles to create business success.

Durran is an authority in optimizing dealerships' road-to-the-sale and teaching modern negotiation skills. He spent 20+ years in automotive and has served as a sales consultant, OEM district manager, Internet Director, GSM, Success Manager, and coach.

25-year dealership veteran Michael Pina is experienced in Sales, Sales and Used Car Management, F&I, and Leadership. He recently served as a General Manager for six years. With this vast dealership experience, Michael knows the best hacks and tools for success.

Amber Balcaen is all about winning. She made history when she became the first Canadian female to win a NASCAR-sanctioned race in the USA. She shares her winning recipe with us as a professional race car driver and only 28 years of age.

Chris Craig is a Service Superman. He worked as a Service Advisor and Technician. Chris helps Service professionals to navigate complex situations with their most sensitive clients and Repair Orders. As a full-time TikTok creator, he's got lots to share.

Winner of a national sales walkaround competition, Sales Associate Jason Hearn knows all about setting himself apart from the competition. He shares his Sales hacks in multiple RockED journeys about elevating the customer experience during the walkaround and test drive.