RockED launches AI Coach for More Intense Dealership Development

Artificial Intelligence is reshaping every corner of the automotive industry as we know it. From personalized car buying experiences to predictive maintenance and AI-optimized communication, forward-thinking companies are embracing automation, data, and machine learning to gain a competitive edge. In this blog, we introduce AI Coach from RockED. With AI Coach, dealership employees can efficiently practice and refine sales, service, leadership, and marketing techniques with real-world scenarios that focus on the human elements that build long-lasting relationships. With AI Coach, dealership employees receive instant feedback and unlimited opportunities to improve in real-time

AI and its impact on automotive

Artificial Intelligence (AI) is revolutionizing how the automotive industry sells, services, and manufactures vehicles. From enhancing customer interactions, upskilling the dealership workforce, and streamlining production lines, AI is making its mark on the automotive industry and it's our responsibility to ensure dealership employees know how to leverage its full potential.

Here are just a few examples:

Revolutionizing Car Sales with AI

In the realm of automotive sales, AI is enabling dealerships to offer personalized and efficient customer experiences. For instance, CarMax utilizes (link to story 🔗) AI algorithms to provide tailored vehicle recommendations, aligning closely with individual preferences and enhancing the buying journey. ​ 

Enhancing Vehicle Servicing through AI

BMW Group is leveraging ‘predictive maintenance’ (link to story 🔗) through an AI-supported system that analyzes vehicle data to notify customers of potential faults or service needs before issues escalate. This proactive approach helps to extend the life of the vehicle and strengthens the customer-dealer relationship.

Streamlining Manufacturing with AI

On the manufacturing front, companies like Czinger are leveraging AI in conjunction with 3D printing (link to story 🔗) to produce high-performance vehicles more efficiently. The Czinger 21C hypercar exemplifies this approach, utilizing AI-driven design and manufacturing processes to reduce material usage and production costs while enhancing sustainability. ​

Introducing RockED's AI Coach

At RockED, we're excited to bring the power of AI directly to dealership employees through our innovative AI Coach. This immersive roleplay experience allows sales and service professionals to sharpen their skills in real-world scenarios before interacting with customers. With AI Coach, employees can:​

• Practice Risk-Free: Engage in AI-powered roleplays that simulate authentic dealership interactions. From simple inquiries to complex negotiations, AI Coach saves the customer from practice sessions and only delivers tried and true interactions.
• Receive Real-Time Feedback: Obtain instant, personalized performance insights, including scoring and improvement suggestions.​
• Test Knowledge: Move beyond passive learning with hands-on scenarios that evaluate the application of key concepts.​
• Gain Confidence: Approach real customer interactions prepared and self-assured, equipped with the skills needed to close deals and deliver top-tier service.​

By integrating AI Coach into your dealership's coaching plan, employees gain instant feedback and endless opportunities for improvement across sales, service, leadership, finance, marketing, and more.

Embrace the future of automotive excellence with AI Coach.