The RockED and TraXtion partnership will enhance training for service departments to capture more tire revenue.
Fort Lauderdale, FL and Irving, TX — April 17, 2025 — RockED, the premier people development platform for the automotive industry, today announced a strategic partnership with TraXtion, the leader in integrated software solutions for tire alignment and replacement diagnostics for automotive dealers. TraXtion's portfolio of solutions helps car dealerships identify which vehicles need a tire alignment or replacement as it enters the service lane, generating an immediate quote for replacement, if needed. This ensures speed and accuracy for service professionals while making the process seamless and straightforward for their customers. RockED will support this mission by training dealership employees to use TraXtion's innovative platform effectively through engaging, microlearning experiences that can be consumed in the flow of work.
Through this partnership, RockED will develop and deliver gamified guides to support TraXtion customer onboarding and product certification. With RockED, TraXtion customers will begin learning on Day One of the relationship—ultimately reducing time-to-value and accelerating ROI for dealers. Dealerships are currently losing more than $90 billion annually to aftermarket tire shops and are constantly in search of technology and best practices to recapture those losses and deliver an overall better service experience.
Current tire sales techniques and training approaches are seen as outdated and rarely hold the attention of the dealership employee or show an ROI for the dealership. RockED’s proven people development platform changes that. Through this partnership, TraXtion clients have access to RockED’s proven method of onboarding and ongoing microlearning journeys at no additional charge and with an irrefutable ROI:
To learn more, visit www.rocked.us or www.traxtion.com.
About RockED
RockED is the premier people development platform for the automotive industry supporting the
entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With
microlearning content, gamified delivery, and real-time feedback, RockED is educating the
automotive workforce and solving the industry’s greatest business challenges.
RockED: Develop people. Drive performance. Fuel up by learning more today at www.rocked.us.
About TraXtion
For over a decade, TraXtion has provided customers with state-of-the-art optic tire diagnostic systems that have revolutionized tire management and loyalty. TraXtion prides itself on its expertise and commitment to excellence by constantly innovating and evolving solutions to provide the best possible experience for dealers, partners and customers. To learn more, visit www.traxtion.com.