JM&A Group and RockED unveil game-changing sales enablement program for F&I professionals at NADA 2025

JM&A Group and RockED have partnered to launch a sales enablement program tailored for 
Finance and Insurance (F&I) professionals in the automotive industry. Officially rolling out in Q1 
2025, this program leverages RockED's expertise in mobile micro-learning and gamification with 
JM&A’s extensive knowledge in F&I.  

Fort Lauderdale, Fla – JM&A Group, one of the nation’s leading providers of F&I performance 
and training in the automotive industry, and RockED, the leading mobile sales enablement 
platform in the industry, announce the nationwide launch of innovative sales enablement 
program designed specifically for F&I managers and sales professionals.  

This announcement follows a successful year of collaboration and pilot programs that engaged 
nearly 100 dealerships across the U.S. throughout 2024. The official rollout to the entire JM&A 
network will take place in the first quarter of 2025, providing the company’s thousands of dealer 
partners with access to subscription content for the entire year. Through the partnership, dealers 
will have access to RockED’s executive level support and JM&A’s full F&I content library. 
Additionally, dealers will have the option to upgrade to RockED’s full core content library, 
compliance training through Mosaic and the J.D. Power EV Expert Certification Program 
powered by RockED. 

The program, a direct result of the strategic partnership between JM&A and RockED — forged 
through JM Family Enterprises’ investment in RockED in late 2023 — focuses on empowering 
F&I professionals with the tools and training they need to succeed in a rapidly evolving 
automotive landscape. Combining RockED’s expertise in mobile micro-learning and gamified 
app experiences with JM&A’s deep industry knowledge and proven F&I process methodologies, 
the program represents a new era of training and development for the automotive industry. 

In the initial pilot program, nearly 1,000 automotive professionals utilized the platform, during 
which tens of thousands of learning modules were delivered. Feedback from participants 
highlighted significant benefits, including increased product knowledge, reduced onboarding 
time, and the ability for dealerships to build a strong bench of future F&I professionals. 

“This partnership underscores our shared commitment to driving innovation in the 
automotive industry,” said Matthias Stoever, CEO at RockED. “By combining RockED’s 
unique approach to micro-learning with JM&A’s unparalleled expertise in F&I, we are 
equipping dealership professionals with the skills they need to deliver exceptional 
customer experiences and achieve long-term success.” 

JM&A’s field team will continue to lay the foundation with partners through training and elevating 
performance in the dealership. Throughout 2024, JM&A and RockED partnered closely to refine 
the program, leveraging feedback from dealership partners and end-users. The insights 
gathered shaped the comprehensive solution that includes product knowledge, F&I process 
training, and JM&A’s signature people-first approach to serving car buyers. 

"At JM&A, we are dedicated to providing dealership professionals with the resources and training they need to excel in their role,” said Scott Gunnell, president of JM&A Group. “Partnering with RockED has allowed us to connect with the dealership in a new way and help redefine the current standards of F&I training and learning, ensuring our dealer partners are well-equipped with the tools to meet the needs of today’s car                                    buyers with confidence and expertise.”

The rollout of this program signifies a major milestone for both companies and a step forward for the industry at large. “This collaboration is an example of how strategic partnerships can drive meaningful change,” said Pearl Pearcy, Vice President of Enterprise Strategy, Chief Corporate Development Officer at JM Family. “We have a history of being at the forefront of the automotive retail space, by investing in innovation and working closely with our partners, we’re shaping the future of the industry.” 

About RockED 
RockED is the leading mobile sales enablement platform revolutionizing learning and development for the advancement of sales and service in the automotive industry. RockED delivers engaging, micro-learning experiences through short-form video content, gamification, and certifications. Focused on equipping dealership teams with the knowledge and skills needed to thrive in a rapidly evolving industry, RockED empowers the workforce to drive exceptional customer experiences and business growth.

For more information, visit www.rocked.us.

About JM&A Group

JM&A Group, division of JM Family Enterprises, Inc., a leader in the F&I industry for more than 40 years, serves more than 3,800 automotive dealerships nationwide. Comprised of Jim Moran & Associates, Inc. (JM&A), Fidelity Warranty Services, Inc. (FWS), Fidelity Insurance Agency, and Courtesy Insurance Company, it provides a variety of products and services such as F&I training and consulting, vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans and GAP programs. Additionally, the company has more than 800 associates, including a dedicated sales force of 300+ associates who support process implementation for dealer operations and digital sales strategies. 

Media Contact

• Stephanie Woelfel
• stephanie.woelfel@rocked.us
• 239-287-7862